TLFRD — Strategic Communications and Management Consultancy
A major new Ipsos study of over 19,000 people in 27 countries highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves.
Read MoreWith the proliferation of social media, reputation issues have become 'the new normal' for most businesses. This is especially true today when mass media are in direct competition with the Facebook and negative social media hype is well on its to take its place among business’ crisis triggers. However, the reputation a company ends up with is merely the consequence of the decisions it makes through the years of operations. To put it simply, a crisis today is a fruit of the poor decisions and behaviors made earlier. But what drives different companies around the world to act improperly in very similar ways? Destructive values do.
Read MoreAmericans spend over 12 hours per day consuming media in various forms. This means that people spend more time consuming media than they do working or sleeping – a prolific insight that explains why companies like Apple, Alphabet, Facebook, and Netflix have exploded in size and dominance over the last decade.
Read MoreNegative information in media and social networks has long ago ceased to be an ‘occasional catastrophe’ and turned into a variance of the norm for most companies today. No business runs smoothly and mistake-free 100% of the time. It is another matter though, how visible those mistakes are or how soon they will become visible. In reality, every misstep a company makes is public from the get-go because the employees always see it. What happens next and whether negative mentions of the company will find their way to social media depends on those employees’ loyalty and their motivation to make this information public.
Read MoreTextio takes a look at the most distinctive language used in the public job posts of ten prominent tech companies. Each one showed distinct language patterns that showed up in statistically anomalous ways. The distinct phrases used by each company showed up in their jobs much more often than they did for other companies in the sample, and frequently way more often than average for the industry.
Read MoreMost top-managers will agree that most conversations and negotiations they are having are difficult. Either a subordinate has 'toxic' attitude, or a partner is not willing to cooperate and tries to advance his agenda using manipulation techniques. This is why SoftServe's decision to have their senior-level teams to practice difficult communications was straight on point. To help training participants feel the challenge, we used real-life cases and video-analysis to practice the skills of argumentation, answering questions, and handling manipulation.
Read More